“With 20,000 volunteers, we wanted a solution that would be easy and accessible for them all to use. The Brand iQ solution has been like night and day for our branches, and by being actively engaged with all our national campaigns, it has enabled them to find new ways to engage with local communities.
With the platform, they can create or download bespoke or customised materials, order stock items, print on demand and download digital assets all in one place. Being a small staff team, it’s great to have a platform that does the work for us.”
SARA ANDSARAERSSON | CORPORATE COMMUNICATIONS MARKETING MANAGER
CASE STUDY
Samaritans is a unique charity dedicated to reducing feelings of isolation and disconnection that can lead to suicide. Today they have more than 22,000 volunteers and over 200 branches across the UK and Ireland.
With Samaritans spanning nationwide, it was imperative that the central office could support staff and volunteers in delivering the complete range of products and materials. Following their rebrand in 2019, Samaritans needed to align all their marketing communications across print and digital, whilst protecting brand guidelines and visual identity.
Our Brand iQ solution created a central platform for creating and producing all brand assets, social media banners to large format, stock, digital print, and merchandise. Each branch was set up to have access to the main brand, as well as localised templates and colour palettes, essentially personalising the content, categories, and items available. Working closely with the IT team to ensure secure directory integration and adaptive authentication the Samaritans team now manage and maintain the user directory through a single sign in (SSO) across all software providers. In 2020 Samaritans launched an ecommerce Shopify site to sell products direct to consumer. This was integrated with their Brand iQ platform and today we hold over 170 stock lines and fulfil all orders on their behalf. Implementing each brands' vision for the space then comes from collaborating with the client directly. Taking their requirements on board and advising the best way in which to achieve the desired outcome. Each event presents a new set of challenges for us to consider the best approach, this continued review and refinement of the process has earned us the position of being Magazine preferred brand implementation partner.
