“Upon opening BEAM Theatre, we needed a signage company we could trust. N2 were both collaborative and communicative, providing the support and guidance we needed.”
SAMUAL VECK | MARKETING + TICKETING LEAD
CASE STUDY
BEAM is a new multi-purpose arts and culture venue in Hertford that reopened in summer 2024 following a £30 million redevelopment. Formerly Hertford Theatre, the venue has been extensively transformed into a landmark hub for the arts, offering live theatre, dance and music, cinema, community outreach, and more.
Just weeks before the grand opening, BEAM was left without a wayfinding and internal signage solution after another supplier fell through. We were brought in at the last minute to rapidly take over, assess the venue’s needs, and deliver a clear, cohesive signage scheme within a tight, non-negotiable timeframe.
Meet the tight programme without compromising on quality or design integrity, we delivered a fully managed, end-to-end solution. This began with a detailed site survey to understand the building layout, visitor flow, and operational requirements of the newly redeveloped venue. From there, we presented a range of materials and fixing methods to ensure the signage was both durable and visually aligned with BEAM’s architectural and brand identity. Our design and artworking team worked at pace to develop clear, intuitive wayfinding and internal signage, carefully balancing functionality with aesthetic consistency. Throughout the process, dedicated project management ensured clear communication, rapid decision-making, and seamless coordination across all stages. Finally, we oversaw production and installation, working to exacting standards to deliver a high-quality, cohesive signage scheme that was installed on time for opening. Despite the compressed timeframe, every element was delivered with the same attention to detail and craftsmanship as a long-lead project, ensuring the finished solution enhanced the visitor experience and supported the venue’s successful launch.
